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Helping Business Weather the Storm

Live Video Briefings from the National Hurricane Center Now Accessible on Over 600 iMap® Interactive Local Media Hurricane Maps and on iPhones Nationwide

by admin, on Aug 11, 2011 4:48:30 AM

Audiences Can Track Hurricane Irene on their Favorite Local Media Stations' Websites and Keep Informed with the iMapWeather Radio iPhone Application

Norman, OK, August 23, 2011- With Hurricane Irene bearing down on the eastern seaboard over the coming days, weather leader Weather Decision Technologies, Inc., is providing a vital new emergency information toolirene_310x310b to local newspaper, radio, and television websites called the iMap®Tracker. The video widget embedded in hundreds of iMap weather maps in local media sites features live video updates from the nation's hurricane experts at The National Hurricane Center (NHC). Over 600 media companies have the iMapTracker module already embedded in their websites, in hurricane zones and across the country. WDT and the media companies are also offering the iMapWeather Radio emergency alerting application for iPhone to all those affected by Irene and associated storms, offering real-time alerts before, during, and after the storm has passed.

A map of all participating local media outlets can be viewed at: http://www.Emergency.info/nhc.

"WDT is offering groundbreaking access via an interactive map to track storms and watch live video updates from the National Hurricane Center," said Mike Eilts, President and CEO, WDT. "Millions of digital viewers who go to their local and trusted weather-related media outlets will benefit from timely updates and information online. With iMapWeather Radio for iPhone, residents in affected areas can be alerted before, during, and after the storm as they travel to and from affected zones," said Eilts.

The iMapTracker feature within the interactive iMap provides real-time video streaming of the National Hurricane Center's critical storm updates and will commence automatically if and when the NHC starts providing regular briefings via an animated notifier on every iMap weather map. The NHC provides hourly updates during hurricane landfall situations, and will hold special briefings during high-risk scenarios when storms are especially strong and storm patterns threaten large cities or vulnerable populations. These briefings may be accessed live and in archive form, as they are being issued during the course of Irene's path up the eastern seaboard, landfall, and beyond.

Each NHC update and briefing will be available live and as archive video on-demand for four hours after the feed is over to viewers of WDT's partner websites in over 600 demographic market areas (DMA's). For media outlets with iPhone users, WDT is offering on-demand updates directly to mobile phones through its custom, iMapWeather Radio iPhone application.

The iMapWeather Radio iPhone features real time NWS alerts, watches and warnings, interactive radar, and custom local media videos and programming for Hurricane Season. For more information on iMapWeather Radio: http://www.iMapWeatherRadio.com.

About Weather Decision Technologies, Inc. (WDT)

WDT's iMap® services provide dynamic interactive and mobile weather mapping solutions for the world's leading local media and Internet companies. WDT is a global leader in providing state-of-the-science weather detection, nowcasting, and forecasting systems. WDTinc.com and WeatherForensics.com. For more information, contact Mike Gauthier at 405.618.2239.

Topics:Company News

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