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Helping Business Weather the Storm

KWCH Storm Team 12 Feature in iMapTracker Map During Tornado Season

by admin, on May 13, 2010 9:55:22 AM

KWCH Director of Marketing and Digital Media Shawn Hilferty wrote to tell us how much his Wichita Kansas station was appreciating having the iMapTracker on display and at work for them over the past two days of tornado chases.

“I wanted to let you know the streams worked like a champ last night. We’ve gotten great response from the viewers last night,” said Hilferty. “I believe we’ve change the game online in our DMA. Thanks.”

Tornado producing storms bore down on Kansas Monday and Tuesday, prompting KWCH to activate their top-notch Storm Team 12, consisting of 10 chasers whose locations, marked by a small chaser car icon, can be viewed directly on the iMapTracker Google map as they stream live video of severe weather conditions across the region. Viewers can access the KWCH Tracker map at: http://bit.ly/9DtPbn

The KWCH12 Weather Center staff is providing daily coverage of extreme weather in Kansas using Weather Decision Technologies’ iMapTracker storm chasing technology to track and display real-time video of tornadoes on a Google Map.

To find out more about iMapTracker, go to: http://bit.ly/aMZNaD

About KWCH

Since 1985, KWCH has held the #1 position for 6pm and 10pm News in the Wichita Market. KWCH has remained dominant since that time and its Eyewitness News is the #1 news at Noon, 5pm, 6pm and 10pm in the Wichita market. A big part of that dominance is weather coverage. Storm Team 12 and Chief Meteorologist Merril Teller lead the way in forecasting experience, advanced Doppler technology and media partners that strengthen the brand. KWCH is a partner with KFDI radio (Journal Broadcasting) and the Wichita Eagle newspaper. http://www.kwch.com

Topics:Company News

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