Helping Business Weather the Storm

2012 Heart Tour Engages WeatherOps® to Provide Event-Specific Meteorological Services

by Daphne Thompson, on Sep 5, 2012 1:52:55 PM

An outsourced expert weather team designed to safeguard attendees, assets and artists.

NORMAN, OK - September 5, 2012 - The 2012 Heart Tour, has engaged the services of Weather Decision Technologies®, Inc. (WDT), an Event Safety Alliance corporate sponsor, to provide event-specific meteorological data under its event venue safety model, WeatherOps®. As an outsourced expert weather team designed to safeguard attendees, assets and artists, WeatherOps utilizes proprietary data assimilation and forecast generation to steer venue and production management during times of adverse weather.

The band's tour celebrates the October 2nd release of their much anticipated new album, "Fanatic." During this tour, Heart concert venues will be closely monitored for extraordinary weather events, employing WeatherOps exclusive color-coded system by which decisions regarding tour events, in relation to weather, will be made. In addition to adverse weather, production crews will receive daily updates regarding the forecast in the next tour stop, up to 7 days in advance.

"Outdoor events are a staple of the concert industry during the summer season and of Heart's business specifically. Safety has always been a priority to us and we're excited to be in a position to work with the professionals at WDT on the critical production elements of weather preparedness and action planning," says Bill Cracknell, Heart Tour Manager. "If there's one thing recent events should have taught us, it's that this isn't a job for amateur or part-time meteorologists, or for generalized models. We're thrilled to be an early adopter of this advanced safety model and we hope our participation will increase visibility in the industry as a whole."

WDT's WeatherOps team directly supports touring artists, venue managers and production companies, varying the information disseminated based on the specific need of each client. Forecasts and alerts are provided to the client via internet, SMS, mobile apps, mobile push alerts and direct phone access to a Meteorologist 24/7.

About Heart

Sisters Ann and Nancy Wilson first showed the world that women can rock when their band, Heart, stormed the charts in the '70's with hits like "Crazy on You," "Magic Man," "Barracuda," "Straight On," and so many more. Not only did the Wilson sisters lead the band, they wrote the songs and played the instruments too, making them the first women in rock to do so. Nearly 35 years after their first big hit, Ann and Nancy Wilson were back in the Billboard Top 10 in 2010 with Heart's "Red Velvet Car" album, and a Top 5 DVD ("Night at Sky Church"). 2012 will bring Heart fans a brand new album ("Fanatic"), and their first-ever autobiography ("Kicking & Dreaming: A Story of Heart, Soul and Rock & Roll"). Heart is currently on a 50 city tour.

About the Event Safety Alliance (ESA)

A wide-ranging group of industry veterans came together to form the Event Safety Alliance. These individuals include staging and temporary structure manufacturers and engineers, event safety and security directors, artist production managers, private meteorological services, equipment manufacturers, industry safety training directors, event riggers, venue managers, industry standards writers, industry insurance professionals and industry attorneys. Organization website:

About Weather Decision Technologies® (WDT)

Founded in 2000, Weather Decision Technologies is a high technology leader in the weather industry, providing life-safety applications and weather decision support services and systems to our partners and customers. WDT's iMap® services provide dynamic, web-based and mobile interactive mapping solutions for the world's leading local media companies. WDT maintains operational offices in Norman, Oklahoma, and Atlanta, Georgia. Corporate websites:, and

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