Helping Business Weather the Storm

WDT Launches Integrated Multimedia Alerting Program for iPhone "Weather Radio"

by Daphne Thompson, on Apr 7, 2010 3:43:31 AM

iMap® Weather Radio is Designed to Save Lives by Combining the Power of a Weather Radio with the Precision and Convenience of a Smartphone

Norman, OK., April 7th, 2010 – Helping to save lives and protect property during severe weather events and other natural hazards, weather leader Weather Decision Technologies, Inc., (WDT) is launching a new nationwideWxRadio_PressRelease alerting program for iPhone in partnership with local broadcasters across the United States.

The alerting program, dubbed the Integrated Multimedia Alerting Program (IMAP) is designed to provide consumers with precise alerts for their location and up to four other locations delivered to their mobile devices. The solution also delivers real-time streaming video from local television stations, live audio feeds from local radio stations, and spoken warnings from the National Oceanic and Atmospheric Administration (NOAA) and the National Weather Service (NWS).

"NOAA wants its alerts to be widely available through multiple methods to enhance personal safety and security for the general population," said Chris Maier, National Warning Coordination Meteorologist for NOAA's National Weather Service. "Enabling mobile users to access timely alerts from NOAA ensures this critical information gets to those in harm’s way.”

“The IMAP network offers local media companies the ability to convert their audience’s mobile devices into a next-generation ‘weather radio’, featuring video, verbal, and/or textual severe weather early warnings,” said Mark Taylor, Senior Vice President, Interactive Media of WDT. “The location-sensitive platform allows local television and radio broadcasters to provide breaking news for the precise location of mobile device users and to deliver those broadcasts immediately, in times of impending danger.”

WDT is showcasing the IMAP platform at the National Association of Broadcasters (NAB) annual convention in Las Vegas, April 12th-15th, 2010. This IMAP platform provides a direct alerting connection between the United States’ broadcasting companies and iPhone users, allowing local meteorologists to provide real-time streaming video to smartphones during the weather events that affect them.

By joining the IMAP Network which provides sophisticated location-based services and pinpoint accuracy for any given severe weather alert, local media broadcasters may participate in providing a unique, co-branded service to consumers in their demographic market area (DMA). This allows them to extend their brand to iPhones and ultimately iPads and other mobile devices, and deliver important weather information via video or audio during times of hazardous weather.

By downloading the iMap Weather Radio application from mobile stores, weather alerts are automatically delivered directly to mobile devices and synchronized with branded, local media severe weather programming, providing a 360 degree multimedia view of any given alert event. In its initial implementation, local media company members of the IMAP Network are able to leverage the IMAP platform to create their own branded iPhone applications, which may be marketed within their own DMA’s as an integral part of the service broadcasters provide, tied to the seamless, nationwide IMAP network. The iMap Weather Radio application for iPhone also provides an Interactive iMap, showing the location of the user relative to warnings and radar echoes.

WDT is partnering with Livestream, the leader in live stream video technology for live streaming videos of local media content. "We look forward to helping local broadcasters integrate their live weather content with WDT's ground breaking mobile weather applications,” said Max Haot, Chief Executive Officer of Livestream. “Livestream's unique live streaming capabilities to iPhone, iPad, Android, Blackberry and easy to install turn-key encoder makes it an easy choice for their broadcast partners," said Haot.

About Livestream

Livestream ( - formerly Mogulus) provides everything needed to easily live stream video and engage an audience. Producers can use Livestream to stream live, linear and on-demand Internet television to multiple devices through a single, highly customizable player. The service is available in both Free (ad-supported) and Premium (ad-free, white-label, higher-quality) packages. Unique features include the ability to mix multiple live cameras, overlay graphics, desktop streaming with 3D effects, and social chat. Founded in 2007, the Livestream is based in New York and includes Gannett Co. as a minority shareholder and investor.

About Weather Decision Technologies, Inc. (WDT)

Weather Decision Technologies' iMap services provide dynamic interactive and mobile weather mapping solutions for the world's leading local media and Internet companies. WDT is a global leader in providing state-of-the-science weather detection, nowcasting, and forecasting systems. The company maintains operational and international offices in Washington, D.C., Norman, Oklahoma; Atlanta, Georgia; and Austin, Texas. For more information:

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