Helping Business Weather the Storm

National Burglar and Fire Alarm Association Partners with WDT for Unique Security Industry Weather Product

by Daphne Thompson, on Aug 14, 2009 3:25:53 AM

Norman, OK - August 14, 2009 - The National Burglar and Fire Alarm Association (NBFAA) and Weather Decision Technologies, Inc. (WDT), the world's leader in global weather forecasting and nowcasting, is launching a powerful marketing program to the NBFAA membership across all 50 states.

WDT's NOTUS Emergency and Weather Alerting Service offers the opportunity for security companies to enhance recurring monthly revenue (RMR) opportunities by connecting their customers to timely emergency weather and other safety alerts, when they need them the most. NOTUS is a white-label, brandable product, requiring no hardware or software to be installed by the security company.

The WDT system provides the following key benefits for security companies:

  • A system that boosts customer retention and brand awareness
  • A marketing platform that creates daily positive interactions with your customers
  • A method to improve customer risk assessments with daily weather conditions and alerts
  • A value-added service to increase loyalty and RMR with no hardware costs

As an approved Member Value Program Provider and Associate Member of the NBFAA, WDT's NOTUSTM alerting system offers security industry customers access to the widest array of weather, federal emergency watches, warnings and statements available in the market. With the NOTUS system, NBFAA members' customers can be assured of maximum security and safety for themselves, their loved ones, and their most precious assets, the instant severe weather strikes or other threats approach their immediate environment.

"The WDT NOTUS service is a brandable alerting and forecast system that offers security companies the ability to incorporate advertising elements associated with National Weather Service (NWS) severe weather watches and warnings," said Frank Ryan, Director of Creative Sales Solutions, who is managing the promotion with NBFAA.

For more information on NOTUS Security Solutions:


NBFAA, a non-profit 501(c) 6 trade association, is the nation's oldest and largest organization dedicated to representing, promoting, and supporting the electronic life safety, security, and systems industry. Member companies specialize in a wide spectrum of services to commercial and residential consumers, including security and fire alarms, video surveillance, access control and monitoring. In cooperation with a federation of state associations, NBFAA provides government advocacy and delivers timely information, professional development tools, products and services that members use to grow and prosper their businesses. The NBFAA may be reached at (888) 447-1689 or on the Web at

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